Afterpage · week card
$100M Offers
Alex Hormozi
Key ideas
- Escape the commodity trap.
- Find a starving crowd.
- Use the value equation.
- Turn problems into solutions.
- Reduce the risk.
The week
| Day 1 | Read the summary. Five key ideas and where the book overreaches. |
| Day 2 | Write down the dream outcome. Describe in one sentence the result your best customers actually want from you. Bad day: Write one sentence starting “My customers really want…” |
| Day 3 | List every obstacle. Write down every problem a customer faces on the way to that outcome. Bad day: Write down the three biggest reasons people don't buy from you. |
| Day 4 | Turn problems into solutions. Rewrite each obstacle as a solution you could offer, then trim to the best few. Bad day: Turn your biggest customer problem into one sentence starting “How to…” |
| Day 5 | Add an honest guarantee. Draft a guarantee you could actually keep, stating the result, the time and what you'll do if it doesn't happen. Bad day: Write one sentence describing what you'd do if a customer didn't get results. |
| Day 6 | Name the offer. Write three possible names for your offer that describe the result and who it's for. Bad day: Write one name for your offer that includes the result. |
| Day 7 | Test it with real people. Show your improved offer to three potential customers and ask for honest reactions. Bad day: Send your offer's name and one-line description to one potential customer. |
Free week by email at getafterpage.com/books/100m-offers