Afterpage · week card
The 12 Week Year
Brian P. Moran and Michael Lennington
Key ideas
- Annualized thinking wastes most of the year.
- Start with a vision, then one to three goals.
- Turn goals into weekly tactics.
- Score execution, not just results.
- Block time for what matters.
The week
| Day 1 | Read the summary. Five key ideas and where the book overreaches. |
| Day 2 | Review your last twelve weeks. Look back over the last twelve weeks and write down what you finished that you're glad about, and what you meant to do but didn't. Bad day: Write down one thing you meant to finish in the last three months and one word for why it didn't happen. |
| Day 3 | Write your one 12-week goal. Write three sentences about where you want to be in three years, then one goal you can reach in the next twelve weeks that moves you toward it. Bad day: Write one 12-week goal on a sticky note, with a number and a date in it. |
| Day 4 | Book a three-hour strategic block. Put one three-hour block on your calendar this week for work on your 12-week goal, with no meetings, calls, or email. Bad day: Open your calendar and book the block, even if it's only an hour. |
| Day 5 | Write this week's plan. Break your 12-week goal into tactics and write a plan for the next seven days with three to five of them. Bad day: Write the single next action for your goal and the day you'll do it. |
| Day 6 | Set up a weekly accountability meeting. Ask one or two people to meet with you for about fifteen minutes each week to report on your plans and scores. Bad day: Send one person a message asking if they'd do a weekly 15-minute check-in on goals. |
| Day 7 | Score your week. Score the tactics from your weekly plan that were due by today, as a percentage. Bad day: Write down how many of this week's planned tactics you've finished, out of how many. |
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